How we make money
DealRadar is reader-supported. We earn revenue through two channels: (1) display advertising shown on the site through Google AdSense and similar networks, and (2) small affiliate commissions paid by certain partners (cashback rebate apps, retail-credit-card issuers, and a small number of grocery delivery services) when readers click our links and complete a qualifying action such as signing up for an account.
What this means for you
When you click an "affiliate" link on DealRadar — for example, the "Get My Cashback Offer" call-to-action button — you may be redirected through a tracking link before landing on the partner's site. The price you pay for the partner's product or service is exactly the same whether or not you came through our link. The commission, if any, is paid by the partner out of their own marketing budget.
What this does NOT mean
Affiliate relationships do not influence our editorial coverage. Coupon codes are ranked on retailer pages based on community-verified success rate and recency, not on whether the issuing chain pays us a commission. We have removed top-of-page coupon codes from partner retailers when community votes indicated the codes had stopped working. We have also published prominent codes from chains that have no affiliate relationship with us at all. Editorial integrity is the entire value proposition of the site — we will not compromise it for short-term commission revenue.
Disclosure standards
Per FTC guidance for affiliate marketers, we mark affiliate links with rel="sponsored" attributes in the page HTML, include disclosure in the site footer of every page, and maintain this dedicated disclosure page. If you have questions about a specific commercial relationship, please contact partners@dealradar.example.
Why we tell you all this
Trust is the only thing a coupon site has. The moment readers stop believing the codes at the top of our retailer pages are the actual best codes available, the site stops being useful. Disclosing affiliate relationships transparently — rather than hiding them — is how we maintain that trust over the long term.